An award-winning law academic with a passion for the legal of emerging technologies, Professor Guido Noto La Diega holds the first Chair in Intellectual Property and Technology Law at the University of Stirling, where they are the Director of the Just AI Lab; Deputy Chair of the Equality, Diversity, and Inclusion Committee; and carry out research at the Centre for Research into Information, Surveillance & Privacy (CRISP).
Guido’s work is animated by the conviction that the law should steer the development of technologies in a socially just, human-centric, and sustainable direction. Combining socio-legal methods and doctrinal private law approaches honed thanks to a PhD (Unipa), a postdoc (QMUL), and an HEA Fellowship, Guido has developed an expertise in IoT, machine learning, cloud computing, robotics, and blockchain. Their focus tends to be on the intellectual property, consumer protection, data governance, and human rights issues in these technologies.
Guido is the author of Internet of Things and the Law: Legal Strategies for Consumer-Centric Technologies (Routledge 2022) and, building on some ideas developed in the book, they have been awarded a half-a-million grant by the Arts and Humanities Research Council and the German Research Foundation for the project “From Smart Technologies to Smart Consumer Laws. Comparative Perspectives from Germany and the UK” (2022-2025).
Outwith Stirling, Guido is working on the development of ethical guidelines on ‘EdAI’ as a member of the European Commission’s Expert Group on AI and Data in Education and Training. Additionally, they are Martin-Flynn Global Law Professor in the School of Law at the University of Connectictut; a Fellow of the Nexa Center for Internet and Society, a Research Associate at UCL Centre for Blockchain Technologies, as well as a Steering Committee Member of the European Unione Intellectual Property Office (EUIPO) - Academic Research Programme.
Experience
2023–present
Chair of Intellectual Property and Technology Law, University of Stirling
2020–2023
Associate Professor of Intellectual Property and Privacy Law, University of Stirling
2018–2019
Senior Lecturer in Law, Northumbria University
2016–2018
Lecturer in Law, Northumbria University
2014–2016
Postdoctoral RA in Cloud Computing Law, Queen Mary, University of London
Education
2018
Advance HE, Fellow of the Higher Education Academy
2014
Università degli Studi di Palermo, PhD in Private Law
2010
Università degli Studi di Palermo, Laurea magistrale in Giurisprudenza (combined undergraduate and postgraduate degree in Law
Grants and Contracts
2022
From Smart Technologies to Smart Consumer Laws. Comparative Perspectives from Germany and the UK
Role:
Principal Investigator
Funding Source:
Arts and Humanities Research Council and German Research Foundation
2022
MEGASKILLS. MEthodology of Psycho-pedagogical, Big Data and Commercial Video GAmes procedures for the European SKILLS Agenda Implementation
Role:
Data & Privacy Advisor
Funding Source:
Horizon Europe
2022
The backdoor propertisation of knowledge: are Big Tech using copyright law and emerging technologies to privatise education?
Role:
Principal Supervisor
Funding Source:
SGSAH
2022
Branded Content Governance
Role:
Advisory Board Member
Funding Source:
AHRC-ESRC
2021
Scottish Law and Innovation Network (SCOTLIN)
Role:
Principal Investigator
Funding Source:
Royal Society of Edinburgh
2021
Zooming in on Privacy and Copyright Issues in Remote Teaching
Role:
Principal Investigator
Funding Source:
British and Irish Law Education and Technology Association
2021
Are we owned? A Multidisciplinary and Comparative Conversation on Intellectual Property in the Algorithmic Society
Role:
Principal Investigator
Funding Source:
Modern Law Review
2020
egulating to Protect Security and Privacy in the Consumer Internet of Things
Role:
Expert Advisory Board Member
Funding Source:
Australian Communications Consumer Action Network (ACCAN)
2017
Brexit and the Law School
Role:
Principal Investigator
Funding Source:
Society of Legal Scholars
2017
Fashion Law and Inequality of Bargaining Power
Role:
Principal Investigator
Funding Source:
Society of Legal Scholars
2017
The Internet of Platforms An empirical study on private ordering and consumer protection in the sharing economy
Role:
Advisor
Funding Source:
Innoviris
2017
Same-Sex Relationships: A New Revolutionary Era and the Influence of Legal and Social Change
Role:
Co-Investigator
Funding Source:
Society of Legal Scholars
Honours
Best Tutor (RATE Awards 2021); Highly Commended at the Research Culture Awards 2022 in the ‘Outstanding Leadership’ category